As of January 2024, over 86 percent of the smartphone users surveyed in Brazil claimed to used WhatsApp to exchange text messages. Meanwhile, 69 percent of respondents claimed to use Instagram over its Direct channel for the same purpose. Overall, WhatsApp remains the most used messenger in the country, as 76 percent of respondents claimed to use it for exchanging images and another 80 percent to exchange voice messages.
Share of smartphone owners in Brazil who claimed to use selected functions in mobile messaging apps as of January 2024, by type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mobile Time, & Opinion Box. (March 31, 2024). Share of smartphone owners in Brazil who claimed to use selected functions in mobile messaging apps as of January 2024, by type [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/798118/brazil-use-mobile-messaging-app-function-type/?__sso_cookie_checker=failed
Mobile Time, und Opinion Box. "Share of smartphone owners in Brazil who claimed to use selected functions in mobile messaging apps as of January 2024, by type." Chart. March 31, 2024. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/798118/brazil-use-mobile-messaging-app-function-type/?__sso_cookie_checker=failed
Mobile Time, Opinion Box. (2024). Share of smartphone owners in Brazil who claimed to use selected functions in mobile messaging apps as of January 2024, by type. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/798118/brazil-use-mobile-messaging-app-function-type/?__sso_cookie_checker=failed
Mobile Time, and Opinion Box. "Share of Smartphone Owners in Brazil Who Claimed to Use Selected Functions in Mobile Messaging Apps as of January 2024, by Type." Statista, Statista Inc., 31 Mar 2024, https://www.statista.com/statistics/798118/brazil-use-mobile-messaging-app-function-type/?__sso_cookie_checker=failed
Mobile Time & Opinion Box, Share of smartphone owners in Brazil who claimed to use selected functions in mobile messaging apps as of January 2024, by type Statista, https://www.statista.com/statistics/798118/brazil-use-mobile-messaging-app-function-type/?__sso_cookie_checker=failed (last visited February 07, 2025)
Share of smartphone owners in Brazil who claimed to use selected functions in mobile messaging apps as of January 2024, by type [Graph], Mobile Time, & Opinion Box, March 31, 2024. [Online]. Available: https://www.statista.com/statistics/798118/brazil-use-mobile-messaging-app-function-type/?__sso_cookie_checker=failed