Italy: most used advertising tools by companies in 2016

This statistic displays the most used advertising tools by companies in Italy in 2016. According to survey results, 82.52 percent of the companies reported that use Facebook advertising tools, followed by Adwords advertising based on keywords strategies, while 39.48 percent of respondents stated that they achieved display campaigns through Google.

Most used advertising tools by companies in Italy in 2016

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Source

Release date

2018

Region

Italy

Survey time period

2016

Number of respondents

309 respondents

Special properties

Digital professionals

Supplementary notes

The original survey question was phrased by the source as follows: "Quali strumenti avete utilizzato nel 2016?".
The source does not provide any additional information about the survey.

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