Italy: most useful marketing tools used by companies in 2016

This statistic displays the most effective marketing tools in companies according to digital professionals in Italy in 2016. According to survey results, search engine optimization tools were the most effective effective for 25.57 percent of the respondents. Overall 21.68 percent of respondents stated that posting on social media was a useful action, followed by digital public relations such as blogging for 19.42 percent of asked professionals.

Which of the following tools were the most effective in your experience in 2016?

Share of respondents
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Release date




Survey time period


Number of respondents

309 respondents

Special properties

Digital professionals

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The original survey question was phrased by the source as follows: "Quali tra questi mezzi (non considerati di advertising) sono stati per la sua esperienza i piu' efficaci nel 2016?".
The source does not provide any additional information about the survey.

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Statistics on "Public relations in the U.S."

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