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Main web ranking factors becoming more relevant in Italy 2020

In 2020, a survey asked the Italian digital professionals which were the most relevant factors impacting the ranking of websites. According to the survey results, the optimization of mobile experience was considered the most relevant factor by 61 percent of the respondents, while 57 percent of the professionals thought that the relationship between search intent of the users and the website's content was becoming more relevant.

Which web ranking factors do you think are having more relevance in Italy?

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Release date

July 2020



Survey time period


Number of respondents

232 respondents

Supplementary notes

The survey panel was composed as follows:
31.9 percent: SEO professionals
32.3 percent: digital marketers
21.1 percent: social media marketers
14.7 percent: web marketers

The original survey question was phrased by the source as follows: "Quali fattori di Ranking ritieni stiano aumentando la loro rilevanza in Italia rispetto al passato?".
The source does not provide any additional information about the survey.

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Statistics on "Internet usage in Italy"

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