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Italy: ranking factors becoming less relevant in Italy from 2016 to 2017
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Italy: ranking factors becoming less relevant in Italy from 2016 to 2017
Which ranking factors do you think are having less relevance in Italy?
by Daniela Coppola,
last edited
Apr 17, 2018
This statistic displays a list of websites ranking factors becoming less relevant in Italy between 2016 and 2017. According to survey results, link building was considered less relevant than in the past for 30.92 percent of the asked professionals, followed by on page optimization actions for 26.97 percent of them, while titles optimized for search engines were having less relevance for 18.42 percent of the respondents.
Which ranking factors do you think are having less relevance in Italy?
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by Daniela Coppola,
last edited
Apr 17, 2018
This statistic displays a list of websites ranking factors becoming less relevant in Italy between 2016 and 2017. According to survey results, link building was considered less relevant than in the past for 30.92 percent of the asked professionals, followed by on page optimization actions for 26.97 percent of them, while titles optimized for search engines were having less relevance for 18.42 percent of the respondents.
- Show sources information
- Show publisher information
- Release date
- July 2017
- Region
- Italy
- Survey time period
- 2016 to 2017
- Number of respondents
- 152 respondents
- Special properties
- Digital professionals operating in SEO projects
- Supplementary notes
-
The original survey question was phrased by the source as follows: "Quali fattori di Ranking ritieni stiano riducendo la loro rilevanza in Italia rispetto al passato?".
The source does not provide any additional information about the survey.
Source
- Show sources information
- Show publisher information
- Release date
- July 2017
More information
- Region
- Italy
- Survey time period
- 2016 to 2017
- Number of respondents
- 152 respondents
- Special properties
- Digital professionals operating in SEO projects
- Supplementary notes
-
The original survey question was phrased by the source as follows: "Quali fattori di Ranking ritieni stiano riducendo la loro rilevanza in Italia rispetto al passato?".
The source does not provide any additional information about the survey.
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Digital marketing in Italy
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Everything On "Digital marketing in Italy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Digital marketing in Italy"
- Overview
The most important statistics
- Value of investments in digital market in Italy in 2017, by type (in million euros)Italy: digital market investments 2017, by type
- On which marketing actions is your company already focusing?Italy: digital marketing actions in enterprises in 2017
- In which tools are you going to invest mostly in the next twelve months?Italy: main investment sectors of digital companies 2018, by tool
- For which of the following do you use online tools or platforms?Italy: reasons for online tools and platforms usage by companies 2018
- Which of these statements on online advertising do you agree with?Attitudes towards online advertising in Italy 2019
- Major obstacles in digital marketing development in Italy as of October 2018Italy: major obstacles in digital marketing development 2018
- Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondentsItaly: major obstacles in digital marketing development 2018, by business size
- Which of the following tools were the most effective in your experience in 2016?Italy: most useful marketing tools used by companies in 2016
- E-mail marketing
The most important statistics
- Estimated market value of newsletters in Italy in 2018, by geographic area (in billion euros)Italy: estimated newsletters market value 2018, by geographic area
- Customer reaction to direct email marketing in Italy in 2017, by categoryItaly: direct email marketing customer reaction 2017
- Opening rates of newsletters depending on the length of subject line in Italy in 2018 (in number of characters)Italy: newsletters opening rates depending on subject length 2018
- Share of opened newsletters in Italy in 2018, by B2C (business to consumer) industryItaly: opening rate of newsletters 2018, by B2C industry
- Shopping behavior of consumers when receiving a discount voucher per email in the previous 3 months in Italy in 2018Italy: consumer behavior towards discount vouchers 2018
- Use of online registration forms to profile customers in Italy in 2017, by industry Italy: online registration forms use to profile customers 2017, by industry
- KPIs of customer reaction to direct e-mail marketing from e-commerce companies in Italy in 2018, by type of companyItaly: customer reaction to e-commerce direct email marketing 2018
- Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by typeItaly: customer reaction to banking & finance direct email marketing 2017
- Social media marketing
The most important statistics
- Advertising investments in Italy from January to June 2019, by channel (in 1,000 euros)Advertising investments in Italy 2019, by channel
- Shares of advertised posts on social networks in Italy in 2018, by categoryItaly: advertised posts on social network 2018, by category
- Share of Italian companies running influence marketing campaigns in 2018, by typeItaly: influence marketing among companies 2018
- How much are you going to invest in campaigns of influence marketing in 2019?Italy: planned investments in influence marketing 2019
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget rangeItaly: investments in influencer marketing campaigns among companies 2018
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reasonItaly: key reasons for dissatisfaction in influencer marketing campaigns 2018
- Share of communication professionals monitoring media* in Italy in 2018, by typeItaly: communication professionals monitoring media 2018, by type
- Average engagement rate of posts on Facebook pages in Italy in 2017, by typeItaly: average engagement rate of Facebook posts 2017, by type
- Content marketing
The most important statistics
- Most important factors in successful campaigns of content marketing in Italy in 2018Italy: most important factors in content marketing 2018
- Which ranking factors do you think are having less relevance in Italy?Italy: ranking factors becoming less relevant in Italy from 2016 to 2017
- Brands operating successful content marketing strategies in Italy in 2018Italy: most successful brands in content marketing 2018
- Other industry trends
The most important statistics
- Achievement of drive to web marketing strategies in Italy in 2017, by percentageItaly: achievement of drive to web marketing strategies 2017, by percentage
- Achievement of drive to store marketing strategies in Italy in 2017, by percentageItaly: achievement of drive to store marketing strategies in 2017, by percentage
- Share of B2C companies rewarding customer behavior in Italy in 2017Italy: share of B2C companies rewarding customer behavior in 2017
- Customer profiling marketing strategies put in place by B2C companies in Italy in 2017, by percentageItaly: customer profiling marketing strategies 2017, by percentage
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Statistics on "Digital marketing in Italy"
- Value of investments in digital market in Italy in 2017, by type (in million euros)
- On which marketing actions is your company already focusing?
- In which tools are you going to invest mostly in the next twelve months?
- For which of the following do you use online tools or platforms?
- Which of these statements on online advertising do you agree with?
- Major obstacles in digital marketing development in Italy as of October 2018
- Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents
- Which of the following tools were the most effective in your experience in 2016?
- What aspects do you consider crucial to boost digital marketing of companies?
- Estimated market value of newsletters in Italy in 2018, by geographic area (in billion euros)
- Customer reaction to direct email marketing in Italy in 2017, by category
- Opening rates of newsletters depending on the length of subject line in Italy in 2018 (in number of characters)
- Share of opened newsletters in Italy in 2018, by B2C (business to consumer) industry
- Shopping behavior of consumers when receiving a discount voucher per email in the previous 3 months in Italy in 2018
- Use of online registration forms to profile customers in Italy in 2017, by industry
- KPIs of customer reaction to direct e-mail marketing from e-commerce companies in Italy in 2018, by type of company
- Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type
- Average value of shopping driven by discount vouchers* in Italy in 2018, by gender of consumers
- Average monthly spending per capita after receiving discount vouchers* in Italy in 2018, by gender and geographic area (in euros)
- Advertising investments in Italy from January to June 2019, by channel (in 1,000 euros)
- Shares of advertised posts on social networks in Italy in 2018, by category
- Share of Italian companies running influence marketing campaigns in 2018, by type
- How much are you going to invest in campaigns of influence marketing in 2019?
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reason
- Share of communication professionals monitoring media* in Italy in 2018, by type
- Average engagement rate of posts on Facebook pages in Italy in 2017, by type
- Most important factors in successful campaigns of content marketing in Italy in 2018
- Which ranking factors do you think are having less relevance in Italy?
- Brands operating successful content marketing strategies in Italy in 2018
- Achievement of drive to web marketing strategies in Italy in 2017, by percentage
- Achievement of drive to store marketing strategies in Italy in 2017, by percentage
- Share of B2C companies rewarding customer behavior in Italy in 2017
- Customer profiling marketing strategies put in place by B2C companies in Italy in 2017, by percentage
- Which ranking factors do you think are having more relevance in Italy?
- SEO site visitor analysis spending in the United States in 2016 and 2020 (in billion U.S. dollars)
- Search engine optimization marketing spending in the United States from 2008 to 2020 (in billion U.S. dollars)
- Which is the best solution to create and manage corporate websites for SEO actions?
- Most popular SEO tools in Italy in 2017, by percentage
- For which services did you have an external provider ?
- Most common critical website SEO issues worldwide as of July 2016
- Leading domains in the United States in 2018, based on average SEO Visibility in the national Google index
- Why is search engine advertising not worth considering for you?
- Expenditure on search engine marketing (SEM) in Norway from 2011 to 2016 (in million NOK)
- What do you expect from search engine advertising?
- Sources of online traffic in online shops in Germany in 2014, by product segment
- For which services did you have an external provider ?
- Leading domains in Brazil in 2018, based on average SEO Visibility in the national Google index
- Have you ever bought something after having seen an ad or a sponsored link on a search engine?
- Growth rate of Google researches concerning the word swimsuit in France in 2015*, by researched keywords
- Ranking of media companies in Sweden in 2017, by profit or loss (in million SEK)
- Ranking of media companies in Sweden in 2017, by revenue (in million SEK)
- Ranking of media operators based on brand awareness and image score in the Netherlands in 2017
- Leading domains in Brazil in 2018, based on year-on-year increase in average SEO Visibility in the national Google index
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