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Most popular SEO tools used in Italy 2020

This statistic depicts the most popular search engine optimization tools in Italy in 2020. According to survey results, Semrush was the most used tool with a rate of 70.26 percent, while 57 percent of the respondents stated that they used Seozoom.

Most popular SEO tools in Italy in 2020, by percentage

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Release date

July 2020



Survey time period


Number of respondents

232 respondents

Supplementary notes

The survey panel was composed as follows:
31.9 percent: SEO professionals
32.3 percent: digital marketers
21.1 percent: social media marketers
14.7 percent: web marketers

The original survey question was phrased by the source as follows: "Che Tool utilizza fra i seguenti?".
The source does not provide any additional information about the survey.

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