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Twitter brand post engagement 2019, by vertical

In 2019, the average engagement rate of food and beverage brand posts on Twitter was 0.064 percent. This is slightly above the overall average of 0.045 percent. Higher education had the highest Twitter brand post engagement rate with 0.091 percent.

Average engagement rate with brand posts on Twitter in 2019, by vertical

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Source

Release date

March 2020

Region

Worldwide

Survey time period

2019

Supplementary notes

Data is based on "a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry from our database of over 180,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2019, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."

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Statistics on "Brands on social media"

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