X/Twitter brand post engagement 2023, by vertical

Published by
Stacy Jo Dixon,
Dec 10, 2024

In 2023, the average engagement rate for sports teams' posts on X (formerly Twitter) was 0.07 percent, the highest engagement rate of all selected industries. Overall, media brand posts achieved a 0.01 percent engagement rate, the lowest of all selected industries. Moreover, the average engagement rate of brand posts on X/Twitter was 0.03 percent. Brands posting on Facebook achieved an average engagement rate of 0.06 percent.

Average engagement rate with brand posts on X (formerly Twitter) in 2023, by vertical

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Release date

February 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

Data is based on "a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2021, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."

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Instagram

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Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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