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Average audience sentiment of brands on Twitter as of 1st half 2017, by vertical

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Average Twitter brand audience sentiment 2017, by vertical This statistic presents the average audience sentiments of brands on Twitter as of the first half of 2017, broken down by vertical. According to Brandwatch, in terms of audience sentiments, the industry with the highest positive sentiment among its audience was luxury fashion with a recorded value of 92.99 percent, while in comparison telecommunication ranked in the highest in terms of negative audience sentiment. Telecommunications had a recorded value of 45.77 percent for negative audience sentiment.
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Description Source More information
This statistic presents the average audience sentiments of brands on Twitter as of the first half of 2017, broken down by vertical. According to Brandwatch, in terms of audience sentiments, the industry with the highest positive sentiment among its audience was luxury fashion with a recorded value of 92.99 percent, while in comparison telecommunication ranked in the highest in terms of negative audience sentiment. Telecommunications had a recorded value of 45.77 percent for negative audience sentiment.
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Release date
December 2017
Region
Worldwide
Survey time period
H1 2017
Number of respondents
450 respondents
Supplementary notes
Data is based on 450 leading companies across various industries (30 leading organizations across 15 industries).

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