Average Twitter brand audience sentiment 2018, by vertical

This statistic presents the average audience sentiments of brands on Twitter as of July 2018, broken down by vertical. According to Brandwatch, in terms of audience sentiments, the industry with the highest positive sentiment among its audience was alcohol with a recorded value of 86.53 percent, while in comparison pharmaceuticals and health ranked in the highest in terms of negative audience sentiment. Pharmaceuticals and health had a recorded value of 58.81 percent for negative audience sentiment.