Average Twitter brand audience sentiment 2018, by vertical

This statistic presents the average audience sentiments of brands on Twitter as of July 2018, broken down by vertical. According to Brandwatch, in terms of audience sentiments, the industry with the highest positive sentiment among its audience was alcohol with a recorded value of 86.53 percent, while in comparison pharmaceuticals and health ranked in the highest in terms of negative audience sentiment. Pharmaceuticals and health had a recorded value of 58.81 percent for negative audience sentiment.

Average audience sentiment of brands on Twitter as of July 2018, by vertical

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Release date

September 2018



Survey time period

January 1 to July 31, 2018

Number of respondents

20 respondents

Special properties

leading organziations across 13 industries

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Statistics on "Brands on social media"

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