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Average audience sentiment of brands on Twitter as of 1st half 2018, by vertical

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Average Twitter brand audience sentiment 2018, by vertical This statistic presents the average audience sentiments of brands on Twitter as of the first half of 2018, broken down by vertical. According to Brandwatch, in terms of audience sentiments, the industry with the highest positive sentiment among its audience was alcohol with a recorded value of 86.53 percent, while in comparison pharmaceuticals and health ranked in the highest in terms of negative audience sentiment. Pharmaceuticals and health had a recorded value of 58.81 percent for negative audience sentiment.
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Description Source More information
This statistic presents the average audience sentiments of brands on Twitter as of the first half of 2018, broken down by vertical. According to Brandwatch, in terms of audience sentiments, the industry with the highest positive sentiment among its audience was alcohol with a recorded value of 86.53 percent, while in comparison pharmaceuticals and health ranked in the highest in terms of negative audience sentiment. Pharmaceuticals and health had a recorded value of 58.81 percent for negative audience sentiment.
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Release date
September 2018
In cooperation with:
Brandwatch
Region
Worldwide
Survey time period
January 1 to July 31, 2018
Number of respondents
20 respondents
Special properties
leading organziations across 13 industries

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