Canada: retail website usage 2016, by category

The graph shows the data pertaining to consumer use of retail websites in Canada in 2016, sorted by category. According to the findings, 21 percent of Canadian consumers had made a purchase from online electronics retailers, compared with 16 percent purchasing from apparel websites. Consumer awareness of retail websites was high, with 91 percent of consumers reporting to being aware of home improvement retail sites and 88 percent reporting an awareness of online apparel retailers.

Consumer use of retail websites in Canada in 2016, by category

Consumers who make a purchaseConsumers who browseConsumers aware of the site
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Release date

June 2017



Survey time period


Special properties

based on leading Canadian retail websites

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