The statistic shows the channels that first introduced internet users to a product or service that they subsequently purchased in Japan as of January 2018. In the period measured, the majority of internet users in Japan, about 46 percent, were first introduced to a product by online advertising.
Channels that first introduced internet users to products or services that they subsequently purchased in Japan as of January 2018*
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social. (January 29, 2018). Channels that first introduced internet users to products or services that they subsequently purchased in Japan as of January 2018* [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/799681/first-awareness-advertising-media-japan/?__sso_cookie_checker=failed
We Are Social. "Channels that first introduced internet users to products or services that they subsequently purchased in Japan as of January 2018*." Chart. January 29, 2018. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/799681/first-awareness-advertising-media-japan/?__sso_cookie_checker=failed
We Are Social. (2018). Channels that first introduced internet users to products or services that they subsequently purchased in Japan as of January 2018*. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/799681/first-awareness-advertising-media-japan/?__sso_cookie_checker=failed
We Are Social. "Channels That First Introduced Internet Users to Products or Services That They Subsequently Purchased in Japan as of January 2018*." Statista, Statista Inc., 29 Jan 2018, https://www.statista.com/statistics/799681/first-awareness-advertising-media-japan/?__sso_cookie_checker=failed
We Are Social, Channels that first introduced internet users to products or services that they subsequently purchased in Japan as of January 2018* Statista, https://www.statista.com/statistics/799681/first-awareness-advertising-media-japan/?__sso_cookie_checker=failed (last visited February 15, 2025)
Channels that first introduced internet users to products or services that they subsequently purchased in Japan as of January 2018* [Graph], We Are Social, January 29, 2018. [Online]. Available: https://www.statista.com/statistics/799681/first-awareness-advertising-media-japan/?__sso_cookie_checker=failed