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Canada share of websites in compliance with DAAC IBA principles in 2016

DAAC interest-based advertising (IBA) transparency and consumer control mechanisms usage among online publishers, retailers and advertisers in Canada in 2016

by A. Guttmann, last edited Jan 24, 2018
Canada share of websites in compliance with DAAC IBA principles in 2016 This statistic shows the share of online publishers, retailers and advertisers (first party websites) in Canada who adhered to the transparency and consumer control principles of interest-based advertising laid out by Digital Advertising Alliance of Canada (abbreviated to DAAC) in 2016. The findings show that 90 percent of first party participant websites provided an enhanced notice in line with the DAAC's Transparency Principle, which requires clear, meaningful and prominent notice to consumers about data collection and practices pertaining to online behavioral advertising. A total of 67 percent of participants provided an enhanced prominent notice, with 95 percent providing an opt-out mechanism on their websites.
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DAAC interest-based advertising (IBA) transparency and consumer control mechanisms usage among online publishers, retailers and advertisers in Canada in 2016

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