In 2021, TV advertising spending in Western Europe reached 28.4 billion U.S. dollars. In 2022, the region is expected to see TV ad spend grow by 1.2 percent compared to previous year and amount to 28.8 billion dollars.
Television advertising expenditure in Western Europe from 2000 to 2024 (in million U.S. dollars)
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Statistics on TV advertising in Europe
Overview
6
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic Television ad spend growth in Western Europe 2000-2024
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television ad spend growth in Central and Eastern Europe 2000-2024
- Premium Statistic Television advertising inflation rate in selected European countries 2022
- Premium Statistic TV ad spend in Europe 2021, by country
United Kingdom
6
- Premium Statistic TV net advertising revenue in the UK 2004-2020
- Premium Statistic TV net advertising revenue in the United Kingdom (UK) 2013-2021, by source
- Premium Statistic TV advertising spending in the UK 2012-2021, by format
- Premium Statistic Most-viewed TV advertisers in the UK 2021
- Premium Statistic Number of TV ads seen daily per person in the United Kingdom (UK) 2005-2021
- Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
Germany
7
- Premium Statistic TV advertising revenues in Germany 2017-2026
- Premium Statistic Gross television advertising spending in Germany 2021-2023
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2021
- Premium Statistic Gross advertising revenue of TV channels in Germany 2021
- Premium Statistic Ranking of industries with the highest TV advertising expenditure in Germany 2020
- Premium Statistic Air time of TV commercials in Germany 2002-2020
- Premium Statistic Number of TV commercials in Germany 2002-2020
France
7
- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Advertising revenue of public TV channels in France 2020, by group
- Premium Statistic Advertising revenue share of public TV channels in France 2020, by group
- Premium Statistic Top categories advertising on TV in France 2021, by spend share
- Premium Statistic Leading new TV advertisers by amount invested in France 2016-2021
- Premium Statistic Duration of television commercials in seconds in France 2009-2020
- Premium Statistic Number of commercials on television in France 2009-2020
Italy
5
- Premium Statistic Television ad spending in Italy 2016-2025
- Premium Statistic Connected television ad spending in Italy 2016-2025
- Premium Statistic Online television ad spending in Italy 2016-2025
- Premium Statistic Distribution of TV ad spend in Italy by sales house January-August 2021
- Premium Statistic TV ad revenue in Italy 2019-2021, by broadcaster
Spain
5
- Premium Statistic Television advertising expenditure in Spain 2016-2025
- Premium Statistic Free TV advertising revenue in Spain 2015-2021
- Premium Statistic Pay TV ad spending in Spain 2019-2021
- Premium Statistic Online TV ad spending in Spain 2016-2025
- Premium Statistic Connected TV ad spend in Spain 2019-2021
Further related statistics
17
- Growth in TV advertisement expenditure in MENA 2010-2024
- Terrestrial TV advertising expenses share Japan 2021, by industry
- Satellite TV advertising expenses in Japan 2012-2021
- Terrestrial TV advertising expenses in Japan 2012-2021
- TV advertising spending change in the UAE 2008-2015
- TV advertising spending in the UK 2012-2021, by format
- NFL regular season TV ad spend in the U.S. 2010-2016
- TV advertising spending of tax preparation services in the U.S. 2018
- Largest national TV advertisers in the U.S. March 2019
- TV advertising spending change in South Korea 2008-2015
- TV advertising spending change in Australia 2008-2015
- National TV ad spend in the U.S. 2010-2021
- Companies with highest TV ad spending increases in Germany 2022
- Level of excitement at Academy Awards ads in the U.S. 2017, by age
- U.S. computer programming services ad spend 2010-2016
- TV Azteca's share of advertising in total revenue in Mexico 2014-2021
- U.S. paints, varnishes, lacquers, enamels, and allied products ad spend 2010-2016
Further Content: You might find this interesting as well
Statistics
- Growth in TV advertisement expenditure in MENA 2010-2024
- Terrestrial TV advertising expenses share Japan 2021, by industry
- Satellite TV advertising expenses in Japan 2012-2021
- Terrestrial TV advertising expenses in Japan 2012-2021
- TV advertising spending change in the UAE 2008-2015
- TV advertising spending in the UK 2012-2021, by format
- NFL regular season TV ad spend in the U.S. 2010-2016
- TV advertising spending of tax preparation services in the U.S. 2018
- Largest national TV advertisers in the U.S. March 2019
- TV advertising spending change in South Korea 2008-2015
- TV advertising spending change in Australia 2008-2015
- National TV ad spend in the U.S. 2010-2021
- Companies with highest TV ad spending increases in Germany 2022
- Level of excitement at Academy Awards ads in the U.S. 2017, by age
- U.S. computer programming services ad spend 2010-2016
- TV Azteca's share of advertising in total revenue in Mexico 2014-2021
- U.S. paints, varnishes, lacquers, enamels, and allied products ad spend 2010-2016
Zenith. (June 8, 2022). Television advertising expenditure in Western Europe from 2000 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/799762/tv-ad-spend-in-western-europe/
Zenith. "Television advertising expenditure in Western Europe from 2000 to 2024 (in million U.S. dollars)." Chart. June 8, 2022. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/799762/tv-ad-spend-in-western-europe/
Zenith. (2022). Television advertising expenditure in Western Europe from 2000 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/799762/tv-ad-spend-in-western-europe/
Zenith. "Television Advertising Expenditure in Western Europe from 2000 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/799762/tv-ad-spend-in-western-europe/
Zenith, Television advertising expenditure in Western Europe from 2000 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/799762/tv-ad-spend-in-western-europe/ (last visited March 26, 2023)
Television advertising expenditure in Western Europe from 2000 to 2024 (in million U.S. dollars) [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/799762/tv-ad-spend-in-western-europe/