CEE ad spend on TV was forecast to decline by around 24 percent. An exodus of international advertisers from the Russian market due to the war in Ukraine was expected to negatively impact the spending.
Television advertising spending in Central and Eastern Europe reached nearly 7.3 billion U.S. dollars in 2021, up from approximately 6.5 billion U.S. dollars in the previous year. In 2022, the Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars)
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Statistics on TV advertising worldwide
Overview
4
North America
7
- Premium Statistic TV advertising spending in North America 2000-2024
- Premium Statistic Canada TV advertising revenue 2003-2021
- Premium Statistic Canada: TV advertising revenue 2003-2021, by source
- Premium Statistic Mexico: TV advertising spending 2020-2025
- Premium Statistic Mexico: TV ad revenue 2017-2021, by channel
- Premium Statistic TV advertising revenue in the U.S. 2019-2025
- Premium Statistic Top TV advertisers in the U.S. 2021
South America
7
- Premium Statistic Latin America: TV ad spend 2010-2024
- Premium Statistic Latin America: TV ad spend 2021, by country
- Premium Statistic Argentina: advertising spending 2020-2021, by medium
- Premium Statistic Brazil: TV ad investments 2019-2021
- Premium Statistic TV advertising spend in Chile 2019-2022, by type
- Premium Statistic TV ad spend in Colombia 2018-2024
- Premium Statistic Peru: ad spend 2018-2024, by medium
APAC
8
- Premium Statistic Television ad spending APAC 2012-2024
- Premium Statistic TV ad spend in APAC 2021, by country
- Premium Statistic TV ad spending growth APAC 2012-2024
- Premium Statistic Value of pay TV advertising market in Australia 2015-2024
- Premium Statistic TV advertising revenue in China 2013-2023
- Premium Statistic TV ad expenditure in India 2014-2021
- Premium Statistic TV advertising expenses in Japan 2012-2021
- Premium Statistic Terrestrial TV ad revenue in South Korea 2016-2023, by type
Europe
8
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic TV ad spend in Europe 2021, by country
- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Net income of the TV advertising market in Germany 1998-2021
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic TV advertising market value in Russia 2020-2025
- Premium Statistic Television advertising expenditure in Spain 2016-2025
Africa
8
- Premium Statistic TV ad spend in Africa 2017-2027
- Premium Statistic MENA TV ad spend 2005-2024
- Premium Statistic TV ad spend in Africa 2021, by country
- Premium Statistic Traditional television advertising spending in Ghana 2017-2025
- Premium Statistic Traditional television advertising spending in Kenya 2017-2025
- Premium Statistic Traditional television advertising spending in Morocco 2017-2025
- Premium Statistic Traditional television advertising spending in Nigeria 2017-2025
- Premium Statistic Traditional television advertising spending in South Africa 2017-2025
Market insights
5
- Premium Statistic Planned changes in ad spending of marketers worldwide 2022, by medium
- Premium Statistic Most impactful marketing technology innovations according to marketers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Ad spend vs. media time gap worldwide 2022
- Premium Statistic Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Further related statistics
17
- Growth in TV advertisement expenditure in MENA 2010-2024
- Terrestrial TV advertising expenses share Japan 2021, by industry
- Satellite TV advertising expenses in Japan 2012-2021
- Terrestrial TV advertising expenses in Japan 2012-2021
- TV advertising spending change in the UAE 2008-2015
- TV advertising spending in the UK 2012-2021, by format
- NFL regular season TV ad spend in the U.S. 2010-2016
- Largest national TV advertisers in the U.S. March 2019
- TV advertising spending of tax preparation services in the U.S. 2018
- TV advertising spending change in Australia 2008-2015
- Companies with highest TV ad spending increases in Germany 2022
- Advertising expenditure share of TV channels in Germany 2015
- TV advertising spending change in South Korea 2008-2015
- National TV ad spend in the U.S. 2010-2021
- Opinion on frequency of ad breaks on secondary commercial TV in the UK 2014-2018
- Cinema advertising spending share in Australia 2008-2015
- Level of excitement at Grammy Awards ads in the U.S. 2017, by race
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Statistics
- Growth in TV advertisement expenditure in MENA 2010-2024
- Terrestrial TV advertising expenses share Japan 2021, by industry
- Satellite TV advertising expenses in Japan 2012-2021
- Terrestrial TV advertising expenses in Japan 2012-2021
- TV advertising spending change in the UAE 2008-2015
- TV advertising spending in the UK 2012-2021, by format
- NFL regular season TV ad spend in the U.S. 2010-2016
- Largest national TV advertisers in the U.S. March 2019
- TV advertising spending of tax preparation services in the U.S. 2018
- TV advertising spending change in Australia 2008-2015
- Companies with highest TV ad spending increases in Germany 2022
- Advertising expenditure share of TV channels in Germany 2015
- TV advertising spending change in South Korea 2008-2015
- National TV ad spend in the U.S. 2010-2021
- Opinion on frequency of ad breaks on secondary commercial TV in the UK 2014-2018
- Cinema advertising spending share in Australia 2008-2015
- Level of excitement at Grammy Awards ads in the U.S. 2017, by race
Zenith. (June 8, 2022). Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. "Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars)." Chart. June 8, 2022. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. (2022). Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. "Television Advertising Expenditure in Central and Eastern Europe (Cee) from 2000 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith, Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/ (last visited March 25, 2023)
Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/