Television advertising spending in Central and Eastern Europe 2000-2024
Television advertising spending in Central and Eastern Europe reached nearly 7.3 billion U.S. dollars in 2021, up from approximately 6.5 billion U.S. dollars in the previous year. In 2022, the CEE ad spend on TV was forecast to decline by around 24 percent. An exodus of international advertisers from the Russian market due to the war in Ukraine was expected to negatively impact the spending.
