IBA Canada: internet users familiar with online data collection/usage 2016-2017

This statistic demonstrates the share of internet users familiar with how online data is collected and used in relation to interest-based advertising (IBA) in Canada from 2016 to 2017. In 2017, 71 percent of respondents said they knew that data about them was collected online, compared to 65 percent who said the same a year earlier.

Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

September 2017

Region

Canada

Survey time period

2016 and 2017

Number of respondents

*

Age group

18-64 years

Supplementary notes

*2017 n = 994 and 2016 n = 1,000
The question asked to respondents was: Specifically, how familiar were you before today’s survey with each of the following about online interest-based advertising?

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital advertising in Canada"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.