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IBA Canada: internet users familiar with online data collection/usage 2016-2017

Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017

by A. Guttmann, last edited Feb 5, 2018
IBA Canada: internet users familiar with online data collection/usage 2016-2017 This statistic demonstrates the share of internet users familiar with how online data is collected and used in relation to interest-based advertising (IBA) in Canada from 2016 to 2017. In 2017, 71 percent of respondents said they knew that data about them was collected online, compared to 65 percent who said the same a year earlier.
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Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017

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