Italy: achievement of drive to web marketing strategies 2017, by percentage
This statistic displays the rate of achievement of drive to web marketing strategies by B2C companies in Italy in 2017. As of the survey period, digital shopping card was provided by 26 percent of asked businesses, while 24 percent of them gave their customer the chance to look at a virtual catalogue. Overall 13 percent of respondents provided an online promotion associated to an in store purchase.