Italy: customer experiences with retail grocery touch points 2017, by age group

This statistic displays the share of customers experiencing touch points with retail grocery stores in Italy in 2017, broken down by age group. According to survey results, 63 percent of millennials, 51 percent of generation X customers and only 41 percent of baby boomers went on the store’s website.

Customers experiences with touch points of retail grocery stores in Italy in 2017, by age group

Baby boomersGeneration XMillennials
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2017



Survey time period

September 2017

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Baby boomers were born from the early-to-mid 1940s and early-to-mid 1960s.
Individuals of generation X were born from the early-to-mid 1960s and early-to-mid 1980s.
Millennials were born from the early-to-mid 1990s and early 2000s.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Generation X (Gen X) in the U.S.: Grocery shopping behavior"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.