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Italy: customer experiences with retail grocery touch points 2017, by age group

Published by Daniela Coppola, Feb 13, 2020
This statistic displays the share of customers experiencing touch points with retail grocery stores in Italy in 2017, broken down by age group. According to survey results, 63 percent of millennials, 51 percent of generation X customers and only 41 percent of baby boomers went on the store’s website.

Customers experiences with touch points of retail grocery stores in Italy in 2017, by age group

Baby boomersGeneration XMillennials
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Release date

October 2017

Region

Italy

Survey time period

September 2017

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Baby boomers were born from the early-to-mid 1940s and early-to-mid 1960s.
Individuals of generation X were born from the early-to-mid 1960s and early-to-mid 1980s.
Millennials were born from the early-to-mid 1990s and early 2000s.

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