IBA Canada: internet users familiar with online data collection/usage 2016, by age

This statistic shows the Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016, by age group. The survey results show that 77 percent of Millennials (respondents aged between 18 and 34) were familiar with the aspect of IBA that involves serving specific ads to them based on their browsing behaviors.

Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016, by age group

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Sources

Release date

September 2016

Region

Canada

Survey time period

May 2016

Number of respondents

1,000 respondents

Age group

18-64 years

Supplementary notes

The term 'familiar' covers respondents who reported being 'very familiar' or 'somewhat familiar' with aspects of interest-based advertising.

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Statistics on "Digital advertising in Canada"

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