An October 2019 survey of U.S. online users revealed that Amazon was regarded as the most influential resource when researching a potential purchase. According to 64 percent of respondents, the platform's broad availability of product photos and descriptions as well as user reviews made it the top choice to research a future purchase. Retailer websites were ranked second with 56 percent of respondents.
What are the most influential resources when you are researching a potential purchase?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Retail TouchPoints. (October 31, 2019). What are the most influential resources when you are researching a potential purchase? [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/?__sso_cookie_checker=failed
Retail TouchPoints. "What are the most influential resources when you are researching a potential purchase?." Chart. October 31, 2019. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/?__sso_cookie_checker=failed
Retail TouchPoints. (2019). What are the most influential resources when you are researching a potential purchase?. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/?__sso_cookie_checker=failed
Retail TouchPoints. "What Are The Most Influential Resources When You Are Researching a Potential Purchase?." Statista, Statista Inc., 31 Oct 2019, https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/?__sso_cookie_checker=failed
Retail TouchPoints, What are the most influential resources when you are researching a potential purchase? Statista, https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/?__sso_cookie_checker=failed (last visited January 20, 2025)
What are the most influential resources when you are researching a potential purchase? [Graph], Retail TouchPoints, October 31, 2019. [Online]. Available: https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/?__sso_cookie_checker=failed
