Leading channels to purchase products from online retailers in the U.S. 2017, by age
This statistic illustrates the various channels U.S. shoppers use when purchasing products from an online retailer as of August 2017, sorted by age group. According to the findings, the channel with the highest usage share among Millennials were websites, with 65 percent of shoppers in that age group reporting their use while purchasing from an online retailer.
