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Most popular channels for online retailer purchases according to shoppers in the United States as of August 2017, by age group

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Leading channels to purchase products from online retailers in the U.S. 2017, by age This statistic illustrates the various channels U.S. shoppers use when purchasing products from an online retailer as of August 2017, sorted by age group. According to the findings, the channel with the highest usage share among Millennials were websites, with 65 percent of shoppers in that age group reporting their use while purchasing from an online retailer.
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MillennialsGeneration XBaby Boomers
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Description Source More information
This statistic illustrates the various channels U.S. shoppers use when purchasing products from an online retailer as of August 2017, sorted by age group. According to the findings, the channel with the highest usage share among Millennials were websites, with 65 percent of shoppers in that age group reporting their use while purchasing from an online retailer.
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Release date
September 2017
Region
United States
Survey time period
August 4 to 8, 2017
Number of respondents
2,011 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
*Millennials: 18-36 years (n = 529)
Generation X: 37-52 years (n = 530)
Baby Boomers: 53-71 years (n = 737)

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