Reach of music sources in the U.S. 2018, by age

Reach of selected music sources in the United States as of July 2018, by age group

by Amy Watson, last edited Nov 28, 2018
Reach of music sources in the U.S. 2018, by age This statistic illustrates the reach of selected music on demand streaming services in the United States as of July 2018, broken down by age group. During the survey, it was found that the music on demand streaming service, Spotify, reached 47 percent of respondents aged 16 to 19 years old.
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Reach of selected music sources in the United States as of July 2018, by age group

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16-1920-2425-3435-4445-5455-6465+
YouTube72%65%50%39%28%19%11%
Spotify47%49%23%15%10%4%2%
Pandora25%29%37%24%18%12%9%
Facebook7%11%11%11%9%8%6%
iTunes18%21%20%15%11%5%4%
Music as digital files12%13%12%10%5%3%1%
CD12%10%14%14%12%12%13%
Amazon Prime Music7%7%15%13%8%6%5%
Podcast(s)8%7%6%7%7%5%3%
Google Play Music8%9%12%7%4%2%1%
HeartRadio16%13%15%11%11%10%6%
Apple Music12%9%7%4%3%1%1%
16-1920-2425-3435-4445-5455-6465+
YouTube72%65%50%39%28%19%11%
Spotify47%49%23%15%10%4%2%
Pandora25%29%37%24%18%12%9%
Facebook7%11%11%11%9%8%6%
iTunes18%21%20%15%11%5%4%
Music as digital files12%13%12%10%5%3%1%
CD12%10%14%14%12%12%13%
Amazon Prime Music7%7%15%13%8%6%5%
Podcast(s)8%7%6%7%7%5%3%
Google Play Music8%9%12%7%4%2%1%
HeartRadio16%13%15%11%11%10%6%
Apple Music12%9%7%4%3%1%1%
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by Amy Watson, last edited Nov 28, 2018
This statistic illustrates the reach of selected music on demand streaming services in the United States as of July 2018, broken down by age group. During the survey, it was found that the music on demand streaming service, Spotify, reached 47 percent of respondents aged 16 to 19 years old.
Show more
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