This statistic displays the results of a survey on the share of consumers' views on branded grocery products and own label products in the United Kingdom (UK) in 2016. During the survey period, it was found that a majority of 65 percent of responding consumers stated that own label products are just as good as branded products. Of the respondents, 36 percent said that they only buy branded products in a supermarket when they are on promotion.
Share of consumers' views on branded grocery products and own label products in the United Kingdom (UK) in 2016
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Weve. (October 16, 2017). Share of consumers' views on branded grocery products and own label products in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/800976/consumers-views-own-label-groceries-uk-united-kingdom/?__sso_cookie_checker=failed
Weve. "Share of consumers' views on branded grocery products and own label products in the United Kingdom (UK) in 2016." Chart. October 16, 2017. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/800976/consumers-views-own-label-groceries-uk-united-kingdom/?__sso_cookie_checker=failed
Weve. (2017). Share of consumers' views on branded grocery products and own label products in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/800976/consumers-views-own-label-groceries-uk-united-kingdom/?__sso_cookie_checker=failed
Weve. "Share of Consumers' Views on Branded Grocery Products and Own Label Products in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 16 Oct 2017, https://www.statista.com/statistics/800976/consumers-views-own-label-groceries-uk-united-kingdom/?__sso_cookie_checker=failed
Weve, Share of consumers' views on branded grocery products and own label products in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/800976/consumers-views-own-label-groceries-uk-united-kingdom/?__sso_cookie_checker=failed (last visited March 15, 2025)
Share of consumers' views on branded grocery products and own label products in the United Kingdom (UK) in 2016 [Graph], Weve, October 16, 2017. [Online]. Available: https://www.statista.com/statistics/800976/consumers-views-own-label-groceries-uk-united-kingdom/?__sso_cookie_checker=failed