In 2019, OLX had the highest net promoter score (NPS) among e-commerce retailers in Brazil, at 72.51. The online marketplace was followed by sporting goods e-retailer Netshoes at 68.99, and by Mercado Livre (known as Mercado Libre in Spanish-speaking markets) at 63.16. Furthermore, B2W Companhia Digital — which controls Submarino, Shoptime, and Americanas.com — generated more than eight billion Brazilian reals in gross revenue in 2018.
Leading e-commerce retailers in Brazil in 2019, by Net Promoter Score
(NPS)
at least 6,000 people in all federal units of Brazil
Method of interview
Online survey
Supplementary notes
According to the source, the score is calculated by adding points given by consumers surveyed in four different phases, as the subjects evaluate the companies' customer relationship management.
The source does not provide the exact date for data collection.
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IBRC (Brazil). (February 21, 2020). Leading e-commerce retailers in Brazil in 2019, by Net Promoter Score (NPS) [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/801037/brazil-e-commerce-net-promoter-score-retailer/?__sso_cookie_checker=failed
IBRC (Brazil). "Leading e-commerce retailers in Brazil in 2019, by Net Promoter Score (NPS)." Chart. February 21, 2020. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/801037/brazil-e-commerce-net-promoter-score-retailer/?__sso_cookie_checker=failed
IBRC (Brazil). (2020). Leading e-commerce retailers in Brazil in 2019, by Net Promoter Score (NPS). Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/801037/brazil-e-commerce-net-promoter-score-retailer/?__sso_cookie_checker=failed
IBRC (Brazil). "Leading E-commerce Retailers in Brazil in 2019, by Net Promoter Score (Nps)." Statista, Statista Inc., 21 Feb 2020, https://www.statista.com/statistics/801037/brazil-e-commerce-net-promoter-score-retailer/?__sso_cookie_checker=failed
IBRC (Brazil), Leading e-commerce retailers in Brazil in 2019, by Net Promoter Score (NPS) Statista, https://www.statista.com/statistics/801037/brazil-e-commerce-net-promoter-score-retailer/?__sso_cookie_checker=failed (last visited February 07, 2025)
Leading e-commerce retailers in Brazil in 2019, by Net Promoter Score (NPS) [Graph], IBRC (Brazil), February 21, 2020. [Online]. Available: https://www.statista.com/statistics/801037/brazil-e-commerce-net-promoter-score-retailer/?__sso_cookie_checker=failed