Passive stage in decision making of gift purchasing China 2017, by share of HNWIs

The statistic shows the passive stage in decision making before purchasing a gift in China as of 2017 by share of high net worth individuals. In the past year as of the survey period, around 62 percent of the surveyed HNWIs had paid attention to what others use in the ''passive stage'' of making a purchasing decision.

''Passive stage'' in decision making before purchasing a gift in China as of 2017, by share of high net worth individuals*

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Sources

Release date

July 2017

Region

China

Survey time period

December 2016 to May 2017

Number of respondents

523 respondents

Method of interview

Questionnaire and personal interview

Supplementary notes

*Research and planning approach used here is MEC Momentum.

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