Brazil: Net Promoter Score of online shopping portals 2017

This statistic presents the net promoter score (NPS) of selected online shopping portals in Brazil as of October 2017. The e-commerce platform Netshoes ranked first, with a net promoter score of nearly 75.8 points, followed by Kabum with a NPS of 75. Other Net Promoter Score measurements of leading Brazilian e-retailers are available here.

Net Promoter Score of selected online shopping portals in Brazil in 2017

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Release date

January 2018



Survey time period

September 21 to October 2, 2017

Number of respondents

2,000 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The source uses the term "recommendation index" ("índice de recomendação") instead of Net Promoter Score, though the methodology described is equivalent to that of the NPS.

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