An analysis of over 1,800 influencer campaigns showed that Instagram was the most popular platform for such purposes. It was incorporated into 94 percent of analyzed campaigns. Facebook ranked second, used by 43 percent of campaigns.
Share of influencer campaigns using selected social media platforms worldwide in 2021
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klear. (November 4, 2021). Share of influencer campaigns using selected social media platforms worldwide in 2021 [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/?__sso_cookie_checker=failed
klear. "Share of influencer campaigns using selected social media platforms worldwide in 2021." Chart. November 4, 2021. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/?__sso_cookie_checker=failed
klear. (2021). Share of influencer campaigns using selected social media platforms worldwide in 2021. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/?__sso_cookie_checker=failed
klear. "Share of Influencer Campaigns Using Selected Social Media Platforms Worldwide in 2021." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/?__sso_cookie_checker=failed
klear, Share of influencer campaigns using selected social media platforms worldwide in 2021 Statista, https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/?__sso_cookie_checker=failed (last visited January 25, 2025)
Share of influencer campaigns using selected social media platforms worldwide in 2021 [Graph], klear, November 4, 2021. [Online]. Available: https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/?__sso_cookie_checker=failed
