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Frequency of personal internet usage in the Philippines 2018

As of 2018, around 58 percent of internet users in the Philippines accessed the internet for personal reasons every day. The number of internet users in the Philippines has risen over ten years since 2009, more in certain regions than others. A survey in 2019 showed that about 64 percent of respondents in the National Capital Region were internet users, while places like the Visayas had nearly half. 

Social media penetration

Among the most commonly carried out online activities, Filipinos are known to spend the most time on social network sites such as Facebook, Instagram, Snapchat, and Twitter. The use of social networking websites is so extensive in the country, and as of January 2020, the Philippines had an active social media user penetration of 67 percent. Because of this, the Philippines has been tagged as a social networking capital of the world. Consequently, the year 2019 saw a Facebook usage penetration rate of 97 percent in the country. 

Online video streaming

Besides keeping their social media accounts up to date, Filipinos also happen to be video streaming buffs. Netflix had the highest popularity rating in 2019 among internet users, followed by Amazon, leaving a wide margin. TV shows categorized under the drama and action/adventure genres were in high demand in that year. 

Frequency of personal internet usage in the Philippines as of January 2018

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Release date

February 2019



Survey time period

January 2018

Special properties

adult respondents, internet users

Supplementary notes

Note: Figures are based on responses to a survey.

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