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Ad blocking penetration in the U.S. 2014-2020

Ad blocking user penetration rate in the United States from 2014 to 2020

Ad blocking penetration in the U.S. 2014-2020 The statistic presents data on ad blocking user penetration rate in the United States from 2014 to 2020. It was found that 25.2 percent of U.S. internet users blocked ads on their connected devices in 2018. This figure is projected to grow to 27.5 percent in 2020.
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Ad blocking user penetration rate in the United States from 2014 to 2020

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Description

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The statistic presents data on ad blocking user penetration rate in the United States from 2014 to 2020. It was found that 25.2 percent of U.S. internet users blocked ads on their connected devices in 2018. This figure is projected to grow to 27.5 percent in 2020.
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Release date
December 2018
Region
United States
Survey time period
2014 to 2018
Special properties
among internet users of any age who access the internet at least once a month via any device (including a mobile device) that has an ad blocker enabled
Supplementary notes
*Forecast.
Figures for periods prior to 2016 come from previous reporting.
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