Top reasons chosen by consumers for in-store purchase of luxury products in 2017

This statistic shows the main reasons global consumers chose for continuing to purchase luxury products in-store in 2017, by product type. In 2017, the highest share of respondents across all categories chose the need to see and touch the product before purchase, as their main reason for continuing to shop in-store. This reason was chosen by 47 percent of respondents for clothing, shoes or leather goods, by 46 percent for jewelry and watches, and by 39 percent for cosmetics or fragrances.

Why have you not made your luxury product purchases online?

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Release date

February 2017



Survey time period


Number of respondents

24,471 respondents

Method of interview

Online survey

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Statistics on "Fragrances in the United Kingdom (UK)"

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