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Perceived relevance of advertising in selected media among consumers worldwide as of October 2017

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Perceived relevance of advertising media worldwide 2017 This statistic shows data on the perceived relevance of advertising in selected media among consumers worldwide as of October 2017. During the survey, 39 percent of respondents stated that advertising on social media was very or somewhat relevant.
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Very or somethat relevantNot very or not at all relevant
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Description Source More information
This statistic shows data on the perceived relevance of advertising in selected media among consumers worldwide as of October 2017. During the survey, 39 percent of respondents stated that advertising on social media was very or somewhat relevant.
Show more
Release date
January 2018
Region
Worldwide
Survey time period
October 2017
Number of respondents
3,080*
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
* Respondents were surveyed in United States, Canada, France, Germany, the Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.

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