Price willing to pay to access media content worldwide 2017, by age group

This statistic shows data on the average price consumers are willing to pay extra to access selected media content worldwide as of October 2017, broken down by age group. During the survey, Baby Boomers stated that they were willing to pay an average price of 23 U.S. dollars in addition to standard subscription fees for a season of live coverage of their favorite sports teams or events.

Average price consumers are willing to pay extra to access selected media content worldwide as of October 2017, by age group

Traditionalists/Baby BoomersGen XersMillennials/Gen Zers
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Source

Release date

January 2018

Region

Worldwide

Survey time period

October 2017

Number of respondents

3,080*

Age group

18 years and older

Special properties

among media consumers willing to pay for each product or service, in addition to standard subscription fees.

Method of interview

Online survey

Supplementary notes

* Respondents were surveyed in United States, Canada, France, Germany, the Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.

Millennials and Generation Z (born 1981-1999): 1,090
Generation X (born 1965-1980): 962
Traditionalists and baby boomers (born 1920-1964): 1,028

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