Public opinion on media companies using personal preferences worldwide 2017

This statistic shows data on the share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017. During the survey, 72 percent of respondents stated that they were comfortable with media companies using their personal preferences in exchange for content that aligns with their specific interests.

Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017

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Source

Release date

January 2018

Region

Worldwide

Survey time period

October 2017

Number of respondents

3,080*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source adds the following information: "Includes answers of completely, mostly, and somewhat comfortable."
* Respondents were surveyed in United States, Canada, France, Germany, the Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.

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