Common reward cards in Japan 2017, by retail type

This statistic presents the results of a survey conducted in 2017 about the most commonly used loyalty program cards among consumers in Japan, based on the retailer type they can be used at. The survey revealed that the majority of respondents, almost 65 percent, owned or used reward cards applicable to more than one retail store chain. About 56 percent of consumers were taking part in drugstore loyalty programs.

Most commonly used loyalty program cards among consumers in Japan as of November 2017, by retail type

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Source

Release date

December 2017

Region

Japan

Survey time period

October 26 to November 10, 2017

Number of respondents

3,751 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What kind of reward cards do you currently own and/ or use (including stamp cards)?"

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Statistics on "Fashion industry in Japan"

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