Netherlands: distribution supermarket revenue, by visit length 2002-2016

This statistic displays the distribution of the supermarket revenue in the Netherlands between 2002 and 2016, by length of the visit. Of the total supermarket revenue, less than five percent was generated by consumers spending less than five minutes in the supermarket. On the other hand, over 30 percent of the total revenue was generated by consumers taking over an hour for their supermarket visit.

Distribution of the supermarket revenue in the Netherlands between 2002 and 2016, by length of the visit

Length of supermarket visit	Share of the total revenue
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Release date

January 2018

More information

Region

Netherlands

Survey time period

2002 to 2016

Number of respondents

136,000 plus 30,000*

Method of interview

Face-to-face interview

Supplementary notes

* The source mentions it used two surveys:

1) Interviews between 2002 and 2016 with 136,000 passers-by of shopping centers and shopping area in the Netherlands;
2) Additional information on the years 2012 to 2014 on 30,000 "enriched shopping trips".

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