Social media sites' influence on travel bookings in Great Britain 2017, by generation

This statistic shows the results of a generational survey in 2017 in which British travelers were asked to indicate the social media sites that influence or inspire their decision making process in booking a trip. Older generations tended to say that social media does not influence them. Facebook is more influential for younger generations, with 50 percent of Generation Z and 51 percent of Millennials saying the site influenced their travel decision.

Which of the following social media sites influence or inspire your decision making process in booking a trip?

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Source

Release date

December 2017

Region

United Kingdom (Great Britain)

Survey time period

March 30 to April 7, 2017

Number of respondents

1001*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Generation Z (n=244); Millennials (n=245); Generation X (n=261); Boomers (n=251).

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Statistics on "Digital travel planning in the United Kingdom (UK)"

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