Travel priorities in Great Britain 2017, by generation

This statistic shows the results of a survey in 2017 in which British travelers were asked to indicate the travel priorities most important to them. The results are broken down by generation. Activities, cultural experiences, and lowest price tended to influence British travelers' decisions the most. Apart from the activities, once in a lifetime experience is most important to the generation Z.

Leading travel priorities of different generations in Great Britain 2017**

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Source

Release date

December 2017

Region

United Kingdom (Great Britain)

Survey time period

March 30 to April 7, 2017

Number of respondents

1001*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Generation Z (n=244), Millennials (n=245), Generation X (n=261), Boomers (n=251).
** British travelers were asked to go through a small number of different screens in order to identify which consideration would be most important to them in terms of how they choose a vacation/holiday and which consideration would be least important to them in terms of how they choose to purchase a vacation/holiday.

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Statistics on "Holiday travel in the United Kingdom (UK)"

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