Travel priorities in Great Britain 2017, by generation

This statistic shows the results of a survey in 2017 in which British travelers were asked to indicate the travel priorities most important to them. The results are broken down by generation. Activities, cultural experiences, and lowest price tended to influence British travelers' decisions the most. Apart from the activities, once in a lifetime experience is most important to the generation Z.

Leading travel priorities of different generations in Great Britain 2017**

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2017


United Kingdom (Great Britain)

Survey time period

March 30 to April 7, 2017

Number of respondents


Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Generation Z (n=244), Millennials (n=245), Generation X (n=261), Boomers (n=251).
** British travelers were asked to go through a small number of different screens in order to identify which consideration would be most important to them in terms of how they choose a vacation/holiday and which consideration would be least important to them in terms of how they choose to purchase a vacation/holiday.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Holiday travel in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.