Most common methods of discovering print books in the United Kingdom (UK) 2016

This statistic shows the results of a survey on the leading methods consumers used to discover new print books in the United Kingdom (UK) in 2016. The survey found that eight percent of UK book buyers stated that they purchased a new book after seeing it in a shop window. The most common methods of discovery were browsing or searching, reading new titles of an already familiar book series, and recommendations or reviews.

Leading methods of discovering print books in the United Kingdom (UK) in 2016

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Source

Release date

September 2017

Region

United Kingdom

Survey time period

2016

Number of respondents

3,000 respondents

Age group

13-84 years

Special properties

book buyers

Supplementary notes

Figures are based on a monthly survey of a nationally representative sample of UK book buyers.

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