Most common methods of discovering e-books in the United Kingdom (UK) 2016

This statistic shows the results of a survey on the leading methods consumers used to discover new e-books in the United Kingdom (UK) in 2016. The survey found that seven percent of UK book buyers stated that they purchased a new book after seeing it on a bestseller list. The most common methods of discovery were reading new titles of an already familiar book series, browsing and searching, and recommendations or reviews.

Leading methods of discovering e-books in the United Kingdom (UK) in 2016

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Release date

September 2017


United Kingdom

Survey time period


Number of respondents

3,000 respondents

Age group

13-84 years

Special properties

book buyers

Supplementary notes

Figures are based on a monthly survey of a nationally representative sample of UK book buyers.

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Statistics on "Book market in the United Kingdom (UK)"

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