Americans' preferred bathroom tissue from October to November 2017, by household type

This statistic shows the results of a survey conducted from October to November 2017 among adult Americans on their preference for bathroom tissue. The results were sorted based on whether or not children were present in respondents' households. During the survey, 27.1 percent of respondents from households with children present stated they prefer Scott bathroom tissue; 16.3 percent of respondents from households without children said the same.

United States: Brand preferences for bathroom tissue from October to November 2017, by presence of children in the household

Children in householdNo children in household
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Release date

January 2018


United States

Survey time period

October to November 2017

Number of respondents

some 1,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* Respondents with children in household: n=516
respondents with no children in household: n=480.

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