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Italy: TV watchers top three priorities in TV usage in 2017, by reason

This statistic displays the top three priorities of TV watchers in TV usage in Italy in 2017, by reason. As of the survey period, the main priority for TV viewers was the wide choice of content, while 87.9 percent of respondents stated that they wished an easy to use television they could watch anytime on any device. Lastly, innovations letting watch content based on own interest was a priority for 86.4 percent of respondents.

Top three priorities of TV watchers in TV usage in Italy in 2017, by reason

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Release date

January 2018



Survey time period


Number of respondents

5,000 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Further information about not listed priorities of TV viewers could be found in Live Panel Video audience, released by GroupM Italia.

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