Key influences on travel decision making process of European travelers 2017

This statistic shows the result of a survey in 2017 in which European travelers were asked about the key influences in their decision making process. European travelers were most influenced by reading reviews of the places they want to visit and by informative content and deals. British travelers were influenced by reading reviews and deals the most at 88 percent, compared to German and French travelers at 79 percent and 75 percent respectively.

Key influences on the decision making process when booking travel in Europe 2017

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Release date

December 2017


France, Germany, United Kingdom

Survey time period

March 30 to April 7, 2017

Number of respondents


Method of interview

Online survey

Supplementary notes

* British: n=1001, Germany: n=1000, France: n=1002.
The original survey question was not provided by the source.

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Statistics on "Digital travel planning in the United Kingdom (UK)"

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