Global consumers' planned watch purchase in the next 24 months as of 2017

This statistic shows global consumers' planned watch purchasing for the following 24 months as of July 2017, by watch type. In 2017, 49 percent of Chinese respondents stated that they were most likely to buy a smartwatch in the next 24 months, compared to 28 percent of U.S. respondents.

What kind of watch are you most likely to buy in the next 24 months?

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Release date

September 2017



Survey time period

May to July 2017

Number of respondents

4,500 respondents

Special properties

Consumers living in China, Germany, Italy, Japan, Switzerland, and the U.S.

Method of interview

Online survey

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Statistics on "Luxury Watch Industry"

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