Companies doing well at personalization online in the U.S. 2017

This statistic shows the ways in which companies in the U.S. succeeded at personalization in marketing on websites and mobile apps as of April 2017. The results reveal that 29 percent of respondents believed that companies doing business via websites and mobile apps were successful at personalization of discounts and offers.

Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017

Share of respondents
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2018

Region

United States

Survey time period

April 2017

Number of respondents

503 respondents

Age group

18-64 years

Supplementary notes

Question asked: You mentioned that [company/merchant] are currently doing well when it comes to personalized experiences. What are some ways that they are doing this well? Please list examples and be as specific as possible.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Marketing personalization"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.