Companies doing well at personalization online in the U.S. 2017

This statistic shows the ways in which companies in the U.S. succeeded at personalization in marketing on websites and mobile apps as of April 2017. The results reveal that 29 percent of respondents believed that companies doing business via websites and mobile apps were successful at personalization of discounts and offers.

Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017

Share of respondents
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Release date

January 2018


United States

Survey time period

April 2017

Number of respondents

503 respondents

Age group

18-64 years

Supplementary notes

Question asked: You mentioned that [company/merchant] are currently doing well when it comes to personalized experiences. What are some ways that they are doing this well? Please list examples and be as specific as possible.

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Statistics on "Marketing personalization"

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