This statistic shows how well companies' websites and mobile apps are delivering personalized experiences according to consumers in the U.S. as of April 2017, broken down by industry. The findings show that 71 percent of respondents felt that grocery and drug companies' websites and mobile apps were doing very or somewhat well at delivering personalized experiences.
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U.S. consumer view of successful online personalization use 2017, by industry
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Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industry
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This statistic shows how well companies' websites and mobile apps are delivering personalized experiences according to consumers in the U.S. as of April 2017, broken down by industry. The findings show that 71 percent of respondents felt that grocery and drug companies' websites and mobile apps were doing very or somewhat well at delivering personalized experiences.
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This statistic shows how well companies' websites and mobile apps are delivering personalized experiences according to consumers in the U.S. as of April 2017, broken down by industry. The findings show that 71 percent of respondents felt that grocery and drug companies' websites and mobile apps were doing very or somewhat well at delivering personalized experiences.
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- Show publisher information
- Release date
- January 2018
- Region
- United States
- Survey time period
- April 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-64 years
- Special properties
- respondents who answered very/somewhat well
- Supplementary notes
- Question: How well do you believe that the following types of businesses currently do when it come to offering personalized experiences?
More information
- Region
- United States
- Survey time period
- April 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-64 years
- Special properties
- respondents who answered very/somewhat well
- Supplementary notes
- Question: How well do you believe that the following types of businesses currently do when it come to offering personalized experiences?
Other interesting statistics
Perceived ROI level from digital marketing channels worldwide 2017
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+Usage of personalization in digital marketing channels worldwide 2018
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+Personalization in marketing - ways of using data 2016
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+Opinions on personalization in marketing in the U.S. 2017
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+North American consumer preference of retail personalization form 2017, by gender
+
+U.S. consumer appreciation of personalized recommendations on selected platforms 2017
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Marketing personalization
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Statistics on "Marketing personalization"
- Overview & usage
The most important statistics
- Digital channels in which personalized communication is used worldwide as of March 2018Usage of personalization in digital marketing channels worldwide 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017Most used types of personalization experiences by marketers worldwide 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018Personalization format usage worldwide 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016Digital marketing personalization technologies used by companies worldwide 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016Share of marketing budget spent on digital personalization worldwide 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018Data used by marketers when targeting for personalization worldwide 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Marketer perspective
The most important statistics
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017Leading website and in-app personalization benefits worldwide 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017Main obstacles to using personalization among North American marketers 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017North American company adoption levels of selected marketing technologies in 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017Degrees of satisfaction with online channel personalization levels worldwide 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Consumer perspective
The most important statistics
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by genderNorth American consumer preference of retail personalization form 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age groupNorth American consumer preference of retail personalization form 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017U.S. consumer expected personalized experiences in exchange for personal data 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industryU.S. consumer view of successful online personalization use 2017, by industry
- Effectiveness
The most important statistics
- Most effective personalization tactics according to marketing executives in the United States as of April 2017Most effective personalization strategies in the U.S. 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)Top-performing e-commerce marketing personalization tactics worldwide 2017
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channelU.S. personalized shopping experiences: expectations vs. reality 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017Companies doing well at personalization online in the U.S. 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017Companies doing well at personalization offline in the U.S. 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017U.S. consumers view of online store product suggestions 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by incomeFrequency of purchasing items suggested by online stores in the U.S. 2017, by income
The most important statistics
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018North America: planned changes in e-mail marketing strategies 2016-2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. consumer willingness to buy from companies using offline personalization 2017
- U.S. consumer view of successful offline personalization use 2017, by industry
- U.S. consumer willingness to buy from companies using online personalization 2017
- Views on receiving targeted advertisements based on user data in Sweden 2018
- Effect of relevant content personalization on consumer view of brands U.S. 2016
- Importance of content personalization among U.S. consumers in 2016, by industry
- Impact of relevant content personalization on U.S. consumer purchase intent 2016
- Number of personalized message versions created for a given campaign worldwide 2016
- Share of marketeers telling the same brand story everywhere in the Netherlands 2016
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- Importance of personalization to brands's success as per marketers in the U.S. 2014
- Brands and businesses on social media: consumer attitudes in the UK 2014
- E-mail subject personalization influence on open rate America Q1 2015, by industry
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- Consumer responses to correctly personalized websites in the U.S. 2015
- U.S. consumer attitudes towards amount of makeup worn by women 2017, by age
- Attitude towards technological development and communication in Germany 2013-2015
- U.S. consumer gas price comparison strategies 2017
- Online applications and services considered most important in Austria in 2015
- Share of U.S. consumers would buy groceries online if pick up were cheaper 2017
Studies
- Marketing personalization
- The Power Of Me
- The Personalization Imperative For Content Marketing
- B2C Marcomm Personalization
- Digital advertising in the U.S.
- Ad blocking
- Search advertising in the U.S.
- Digital advertising formats in the U.S.
- Data usage in marketing and advertising
- Global Data Market Size 2016-2018
- State of Data Report December 2017
- The Data-Centric Organization 2018
- Advanced TV Trends
- Attitudes Towards Digital Audio Advertising 2012
- Digital Advertising Attitudes Report 2012
Statistics on the topic
Free statistics
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Maximum number of personalized marketing message versions generated for a given initiative worldwide as of May 2016
Premium Statistics
- Digital channels in which personalized communication is used worldwide as of March 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industry
- Digital companies perceived as successful at personalizing online experiences according to consumers in the United States as of October 2016
- Most effective personalization tactics according to marketing executives in the United States as of April 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by income
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Personalized e-mail marketing target groups in North America as of September 2016
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Share of consumers likely to do business with companies offering personalized experiences offline in the United States as of April 2017, by industry
- Share of consumers who think companies are successful at delivering offline personalized experiences in the United States as of April 2017, by industry
- Share of consumers likely to do business with companies offering personalized experiences online in the United States as of April 2017, by industry
- What is your view on receiving targeted advertisements based on your user data?
- Consumer attitudes towards brands providing personally relevant content in the United States as of October 2016
- Consumer view of importance of relevant content personalization in the United States as of October 2016, by industry
- Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016
- Do you tell the same brand story everywhere?
- Do you adjust the message to the context of the customer?
- Importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014
- Consumer views regarding brands and businesses marketing and advertising on social media in the United Kingdom (UK) in 2014
- Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry
- Actions taken by consumers in response to mistargeted marketing communication in the United States as of May 2015
- Actions taken by consumers in response to well-targeted and personalized website experiences in the United States as of May 2015
- Share of consumers in the United States who agree that women wear too much makeup as of April 2017, by age group
- Share of respondents who agreed with the following statements about communication and technological development in Germany from 2013 to 2015
- How do you shop for price?
- Online applications and services considered most important in daily life by users in Austria in 2015
- How likely consumers are to shop for groceries online if click and collect fees became more reasonable in the United States in 2017
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