U.S. consumer view of successful online personalization use 2017, by industry

This statistic shows how well companies' websites and mobile apps are delivering personalized experiences according to consumers in the U.S. as of April 2017, broken down by industry. The findings show that 71 percent of respondents felt that grocery and drug companies' websites and mobile apps were doing very or somewhat well at delivering personalized experiences.

Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industry

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Release date

January 2018


United States

Survey time period

April 2017

Number of respondents

1,000 respondents

Age group

18-64 years

Special properties

respondents who answered very/somewhat well

Supplementary notes

Question: How well do you believe that the following types of businesses currently do when it come to offering personalized experiences?

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Statistics on "Marketing personalization"

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