During a survey of U.S marketers concluded in March 2020, respondents were asked about the leading benefits they saw from using personalization. According to the findings, 63 percent of survey participants saw increased conversion rates as the main benefit of personalization, whereas 31 percent cited increased e-commerce revenues as the main benefit of this tactic.
Leading benefits from personalization according to marketing professionals in the United States as of March 2020
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Statistics on Marketing personalization in the United States
Overview
4
- Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
- Premium Statistic Level of integration of personalization technology within tech stacks worldwide 2021
- Premium Statistic Success of personalization among businesses worldwide 2021
- Premium Statistic Leading approaches to content-led communications worldwide 2022
Marketer insights
6
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic Share of content personalized for customers among U.S. organizations 2021
- Premium Statistic B2C revenue derived from personalization in the U.S. 2021, by company type
- Premium Statistic Leading motivations of U.S. marketers to work with retail media networks 2021
- Premium Statistic Impact of cookie deprecation on consumers in the U.S. 2020
Consumer insights
8
- Premium Statistic Consumer attitude to ads of selected products and service types in the U.S. 2022
- Premium Statistic Consumer expectations of advertising in the U.S. 2021
- Premium Statistic Attitude towards personalized ads in the U.S. 2022
- Premium Statistic Marketing technologies seen as favorable by consumers in the U.S. 2021
- Premium Statistic Share of U.S. consumers who expect personalized content 2021
- Premium Statistic Importance of marketing personalization for consumers in the U.S. 2021
- Premium Statistic Impact of personalization on future online shopping behavior in the U.S. 2022
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
Data usage
8
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic Leading purposes of intent data according to marketers in the U.S. 2022
- Premium Statistic Benefits motivating consumers towards loyalty programs in the U.S. 2021
- Premium Statistic Consumers comfortable sharing data to create personalized ads in North America 2021
- Premium Statistic Data consumers share to get personalized ads in the U.S. 2021
- Premium Statistic Information advertisers can use to target ads in the U.S. 2022
- Premium Statistic Leading ways brands' actions with data can improve consumer trust in the U.S. 2022
- Premium Statistic Attractiveness of incentives to share personal data in North America 2021
Further related statistics
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- U.S. consumer expected personalized experiences in exchange for personal data 2017
- Number of personalized message versions created for a given campaign worldwide 2016
- Impact of personalization on future online shopping behavior in the U.S. 2022
- Companies doing well at personalization offline in the U.S. 2017
- North American consumer preference of retail personalization form 2017, by age group
- North American consumer preference of retail personalization form 2017, by gender
- U.S. consumer view of successful offline personalization use 2017, by industry
- Awareness of personalized marketing Japan 2019, by age group
- Share of marketers personalizing by age in the U.S. 2017, by channel
- Attitude on sharing personal data for personalized marketing Japan 2019
- Share of marketeers with customer knowledge in the Netherlands 2016, by source
- Effect of personalized retail offers in the United Kingdom (UK) 2013
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- U.S. internet user awareness of personalized online advertising frequency 2017
- Marketers using individualized e-mail experiences in the U.S. 2019, by industry
- Canada willingnes to share personal data with companies 2015, by type
- Main obstacles to using personalization among North American marketers 2017
- Canada: importance of social media in companies 2014, by company size
Further Content: You might find this interesting as well
Statistics
- U.S. consumer expected personalized experiences in exchange for personal data 2017
- Number of personalized message versions created for a given campaign worldwide 2016
- Impact of personalization on future online shopping behavior in the U.S. 2022
- Companies doing well at personalization offline in the U.S. 2017
- North American consumer preference of retail personalization form 2017, by age group
- North American consumer preference of retail personalization form 2017, by gender
- U.S. consumer view of successful offline personalization use 2017, by industry
- Awareness of personalized marketing Japan 2019, by age group
- Share of marketers personalizing by age in the U.S. 2017, by channel
- Attitude on sharing personal data for personalized marketing Japan 2019
- Share of marketeers with customer knowledge in the Netherlands 2016, by source
- Effect of personalized retail offers in the United Kingdom (UK) 2013
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- U.S. internet user awareness of personalized online advertising frequency 2017
- Marketers using individualized e-mail experiences in the U.S. 2019, by industry
- Canada willingnes to share personal data with companies 2015, by type
- Main obstacles to using personalization among North American marketers 2017
- Canada: importance of social media in companies 2014, by company size
Evergage. (April 22, 2020). Leading benefits from personalization according to marketing professionals in the United States as of March 2020 [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/
Evergage. "Leading benefits from personalization according to marketing professionals in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/
Evergage. (2020). Leading benefits from personalization according to marketing professionals in the United States as of March 2020. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/
Evergage. "Leading Benefits from Personalization According to Marketing Professionals in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/
Evergage, Leading benefits from personalization according to marketing professionals in the United States as of March 2020 Statista, https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/ (last visited January 28, 2023)
Leading benefits from personalization according to marketing professionals in the United States as of March 2020 [Graph], Evergage, April 22, 2020. [Online]. Available: https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/