During a survey of U.S marketers concluded in March 2020, respondents were asked about the leading benefits they saw from using personalization. According to the findings, 63 percent of survey participants saw increased conversion rates as the main benefit of personalization, whereas 31 percent cited increased e-commerce revenues as the main benefit of this tactic.
Leading benefits from personalization according to marketing professionals in the United States as of March 2020
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Evergage. (April 22, 2020). Leading benefits from personalization according to marketing professionals in the United States as of March 2020 [Graph]. In Statista. Retrieved January 19, 2022, from https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/
Evergage. "Leading benefits from personalization according to marketing professionals in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed January 19, 2022. https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/
Evergage. (2020). Leading benefits from personalization according to marketing professionals in the United States as of March 2020. Statista. Statista Inc.. Accessed: January 19, 2022. https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/
Evergage. "Leading Benefits from Personalization According to Marketing Professionals in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/
Evergage, Leading benefits from personalization according to marketing professionals in the United States as of March 2020 Statista, https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/ (last visited January 19, 2022)
