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Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017

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Leading website and in-app personalization benefits worldwide 2017 This statistic shows the leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017. The survey results show that 63 percent of respondents saw increased conversion rates as the main benefit of website and in-app personalization, whereas 32 percent cited increased e-commerce revenues as the main benefit of this tactic.
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Description Source More information
This statistic shows the leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017. The survey results show that 63 percent of respondents saw increased conversion rates as the main benefit of website and in-app personalization, whereas 32 percent cited increased e-commerce revenues as the main benefit of this tactic.
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Release date
April 2017
Region
Worldwide
Survey time period
February 16 to March 28, 2017
Number of respondents
105 respondents
Special properties
showing only the top 10 most selected options
Method of interview
Online survey
Supplementary notes
Question: What are the main benefits you see from website/in-app personalization for your organization?

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