Brand discovery via TV ads among beer brand consumers in the U.S. Q3 2017

Share of selected beer brand customers in the United States who say they discover brands via TV advertising as of 3rd quarter 2017

Brand discovery via TV ads among beer brand consumers in the U.S. Q3 2017 This statistic shows the share of selected beer brand customers in the United States who say they discover brands via TV advertising as of the third quarter of 2017. The findings show that 55 percent of Budweiser drinkers in the United States discovered brands via TV ads, compared to 43 percent of Stella Artois drinkers.
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Share of selected beer brand customers in the United States who say they discover brands via TV advertising as of 3rd quarter 2017

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Share of respondents
Budweiser drinkers55%
Bud Light drinkers52%
Heineken drinkers48%
Coors Light drinkers48%
Corona drinkers45%
Guinness drinkers43%
Stella Artois drinkers43%
Share of respondents
Budweiser drinkers55%
Bud Light drinkers52%
Heineken drinkers48%
Coors Light drinkers48%
Corona drinkers45%
Guinness drinkers43%
Stella Artois drinkers43%
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This statistic shows the share of selected beer brand customers in the United States who say they discover brands via TV advertising as of the third quarter of 2017. The findings show that 55 percent of Budweiser drinkers in the United States discovered brands via TV ads, compared to 43 percent of Stella Artois drinkers.
Show more
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