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Italy: companies investing in events 2016, by investment share

This statistic displays the share of companies investing in events in Italy in 2016, by investment share. As of the survey period, 43.4 percent of asked companies spent between 6 and 20 percent of their annual communication budget in events, while 34.6 percent of respondents invested more than 20 percent of their total annual communication investments in events.

Share of companies investing in events in Italy in 2016, by investment share*

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Release date




Survey time period


Number of respondents

300 respondents

Special properties


Supplementary notes

*Investment share represents the quota invested in events out of the overall company's investments in communication over that year.
The source does not specify the survey type.

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