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Italy: communication assets affected by increasing events investments 2016-2017

Share of companies with communication assets affected by increasing events investments in Italy in 2016 and 2017, by type

by Daniela Coppola, last edited Jun 11, 2018
Italy: communication assets affected by increasing events investments 2016-2017 This statistic displays the share of companies with communication assets affected by increasing events investments in Italy in 2016 and 2017. According to survey results, 54.6 percent of companies stated that their advertising investments in events penalized advertising assets in 2017, as well as it was reported by 28.7 percent of respondents for their direct marketing and CRM activities.
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Share of companies with communication assets affected by increasing events investments in Italy in 2016 and 2017, by type

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