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Most effective personalization strategies in the U.S. 2017

Most effective personalization tactics according to marketing executives in the United States as of April 2017

Most effective personalization strategies in the U.S. 2017 This statistic shows the most effective personalization tactics according to marketing executives in the U.S. as of April 2017. The findings show that dynamic content in e-mail marketing was rated as the most effective personalization tactic by marketing executives in the U.S. in 2017, with 65 percent of respondents having cited this strategy as most influential.
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Most effective personalization tactics according to marketing executives in the United States as of April 2017

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This statistic shows the most effective personalization tactics according to marketing executives in the U.S. as of April 2017. The findings show that dynamic content in e-mail marketing was rated as the most effective personalization tactic by marketing executives in the U.S. in 2017, with 65 percent of respondents having cited this strategy as most influential.
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Release date
June 2017
Region
United States
Survey time period
April 2017
Number of respondents
350 respondents
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