Most effective personalization strategies in the U.S. 2017

This statistic shows the most effective personalization tactics according to marketing executives in the U.S. as of April 2017. The findings show that dynamic content in e-mail marketing was rated as the most effective personalization tactic by marketing executives in the U.S. in 2017, with 65 percent of respondents having cited this strategy as most influential.

Most effective personalization tactics according to marketing executives in the United States as of April 2017

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until November 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2017

Region

United States

Survey time period

April 2017

Number of respondents

350 respondents

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Marketing personalization"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.