Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Effect of relevant content personalization on consumer view of brands U.S. 2016

Consumer attitudes towards brands providing personally relevant content in the United States as of October 2016

by A. Guttmann, last edited Feb 27, 2018
Effect of relevant content personalization on consumer view of brands U.S. 2016 This statistic shows the attitudes of consumers towards brands providing personally relevant content in the United States as of October 2016. The findings show that when a brand provided personally relevant content, 21 percent of respondents saw the brand as more relevant as a result, with 12 percent saying that they trusted the brand.
Show more

Consumer attitudes towards brands providing personally relevant content in the United States as of October 2016

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Marketing personalization"
  • Overview & usage
The most important statistics
  • Marketer perspective
  • Consumer perspective
  • Effectiveness
  • E-mail
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.